Turning heartbreak into hope: A Granddaughter’s passion for Alzheimer’s support
Victor and Muli
Through her partnership with BuytoGive, Giuliana is on a mission to inspire others to make a difference. She encourages donations from everyday purchases that contribute to the Alzheimer's Society's efforts at supporting people affected by the disease.
As a child, Giuliana Fernandini never could have imagined the heartache of watching someone she loved so deeply slip away, not in body, but in memory. Her grandfather, once the unwavering anchor of her childhood, began to forget the faces and names of those he had cherished. The warmth of his smile, once so familiar, slowly dimmed as Alzheimer's quietly stole away pieces of him. Watching him fade like this left an indelible mark on Giuliana, a profound sadness that lingered long after, reminding her of the fragility of life and the power of memory.
From pain to purpose
Today, as a content creator and influencer, Guliana has dedicated herself to making a difference for those affected by the disease. She uses her platform to advocate for research, support and care for Alzheimer’s. The Alzheimer’s Society is a charity that is close to her heart. “I want to help not only to find a cure but also to make sure that people living with Alzheimer’s and their families have access to the care and support they need. It’s about dignity and quality of life,” she explains.
Her youthful energy and innocent optimism notwithstanding, she felt broken, helplessly watching her grandfather’s steady mental decline and knowing there was no cure for his condition. This personal experience only strengthened her resolve to do something to help people and families facing similar challenges, as her way of giving back to society.
Partnering with BuytoGive
Guiliana uses her social media platforms to reach thousands of people and spread awareness about the disease and the importance of supporting people affected by it. Her partnership with BuytoGive allows them to donate to the cause on her fundraising page on the website. Alternatively, the BuytoGive platform enables people to support her cause – the Alzheimer’s Society while making everyday purchases.
A passionate call to action
Guliana’s message is one of passion, compassion and community, a call for people to come together to help bring about meaningful change. She believes there is always that opportunity to make a difference. “Together, we can help make a real difference in the lives of those affected by Alzheimer’s and bring hope to families who are going through the same challenges my family did,” she says.
Her testament demonstrates the power of turning pain into purpose and a conviction that small daily acts of kindness can help bring about the huge difference the world needs today. Shop now at www.buytogive.co.uk, to join the change makers.
