Uppercut Deluxe Easy Hold is a water based product, often reffered to a Matte Pomade's little brother Easy Hold is a lightweight hair styling product with a natural, matte finish and a great solution for fuss free hair styles. Easy Hold pomade is a fuss-free hair product for men which gently disrupts the cuticle of the hair to reflect light as it hits the hair, the end result being a matte finish leaving hair looking dry and natural. Designed to give texture, volume and light control with a soft finish, our water based pomade provides a natural, dry effect and no product residue, unlike most oil based pomades. Easy Hold is a weightless and practically invisible hair styling product for men, it’s perfect for loose, textured styles where a natural finish is desired as our light pomade for men coats each individual hair for flexible movement of the hair. The creamy base of our Easy Hold matte pomade for men is an aerated and triple-whipped hair styling product which glides into the hair and sets into a natural weightless style, without effort whilst drawing moisture into the hair to avoid dryness.