New & Improved Power for Damaged Hair No Damaging Sulfates or Harsh MEA, DEA or TEA Inner strength. Outer beauty. For strong, healthy-looking hair, take a permanent vacation from the stripping chemicals and damaging sulfates in ordinary shampoos. Instead, discover Alba Botanical Real Repair Cocoa Butter Shampoo, a renewing cleansing experience. Natural cocoa butter creates a protective barrier around the hair shaft to improve elasticity and minimize breakage. Aloe, macadamia oil and kelp nourish and restore vibrancy. Cleansed without harsh chemicals, hair gets its strength back. Time to butter up, beautiful!