Live Consciously Hypoallergenic Cruelty Free & Vegan Worry-Free Ingredients - Tested by an Independent Laboratory EcoFriendly Made with activated carbon, this attitude product purifies the air by absorbing pollutants and eliminating odors. Effective for areas up to 400 sq. ft. (37 m²). Our Motivation: This product was developed with uncompromised safety in mind and is made with worry-free ingredients. Our Meaning Representing hope and friendship, the Inukshuk is a symbol of our interdependence and our concern for one another. Inspired by this landmark of safety, we create the purest products for the health of our families and yours.