Since 1878 Proudly Made in America Helps Revitalize Dry, Damaged and Color-Treated Hair Buttermilk - Honey - Avocado Oil Dry Damaged Hair Cruelty Free Formula Celiac Support Association Certified Gluten Free Nourishing Shampoo A smoothing trio of Buttermilk, Honey and Avocado Oil nourishes every strand to help revitalize dry, damaged hair and restore softness and strength. Safe for color-treated hair. Gentle enough for daily use. Hardworking, simple and pure ingredients are the heart of our natural soapmaking tradition.