Since 1970 Color Treated Hair Rebalances and Strengthens the Hair Protects Color and Adds Shine Aloe Vera No Parabens No Silicones Gluten Free Cruelty Free and Vegan Herbatint's normalizing shampoo, rich in aloe vera extracts, strengthens the hair and preserves the color intensity of treated hair. It's unique formula gently cleans, moisturizes and restores the hair's natural pH balance while gently soothing the scalp. Hair color stays richer and lasts longer. Specially formulated for hair stressed by regular coloring treatments or simply dry and weakened.