Clinically Proven Mildness Newborn Ultra Light & Breathable Absorbs Quickly & Leaves No Residue No Parabens, Phthalates, or Dyes Your new baby's skin is 30% thinner & needs extra care. Blended with real cotton, Cottontouch is specially designed for newborn's sensitive skin. Perfectly pH-balanced to newborn skin. Light, silky moisturization lasts for 24 hours. Hypoallergenic & clinically proven gentle on newborns. Every Johnson's product is designed to meet or exceed the top internationally recognized regulatory standards.