Healthy Clean Hair 100% Detergent Free Earth Friendly 100% Post Consumer Recycled Paper No Preservatives No Animal Products 100% Bio-Degradable Pure Natural Vegetable Oils Thick Luxurious Lather Rinses Out Clean & Easily Gives Body & Manageability Great for Backpacking and Traveling People Friendly Minimal Packaging Minimal Waste It is not a liquid. Each bar offers the approximate number of usages as a ounce 24 bottle of most modern shampoos. Shampoo Made by Hand Each bar is hand-cut, so no two bars are exactly alike. The way they did it over 100 years ago, here in New England. No synthetic oils, no chemical concoctions, no plastic bottles, no detergents...this shampoo doesn't strip the natural oils from your hair so most will not need to condition. Good for permed or colored hair and naturally curly hair.