Promotes Healthy Teeth and Gums Freshens Breath Sulfate Free 7 AntioxiDental Blend Cruelty Free and Vegan Kids will love the deliciously fruity flavor of our Cherry Gel Toothpaste. Brushing with this fluoride-free formula helps reduce dental plaque build-up and brightens teeth while freshening breath and promoting oral health. Our unique formula contains an exclusive blend of 7 oral health botanicals for a clean, refreshing feeling. Exclusive AntioxiDental Blend includes Cranberry, Pomegranate, White Tea, Grapeseed, Aloe, Ginger and Bisabolol. Calcium, a strengthening component of teeth, protects tooth enamel against demineralization Silica acts as a gentle polish to clean and refresh Aloe, Ginger and Bisabolol help soothe irritation Cranberry, Pomegranate, White Tea and Grapeseed are high in antioxidants known to support oral health Fluoride Free · Paraben Free · Sulfate Free · No Sodium Lauryl/Laureth Sulfate · No Artificial Colors · No Artificial Flavors or Sweeteners · No Animal By Products or Testing