Quality , Purity, Potency OptiMSM Connective Tissue & Joint Support Dietary Supplement Enhancing Nature Miracles Since 1994 Paradise OptiMSM is the original patented, licensed and tested MSM backed by over 20 years of research. it is the form used by Dr. Stanley W. Jacob, M.D. in his work with over 13,00 patients. MSM (Methylsulfonylmethane) is a naturally occurring organic sulfer compound that is found in the body' muscles nerves, tissue, skin, hair, bones and joints. Dietary supplementation of MSM support the creation of new cells and connective tissue and helps promote health skin, hair, muscles, and flexible joints.