Simply Healthy Living, Simply Great Taste USDA Certified by QAI Kosher One of the world's most popular spices, cumin is extremely aromatic, with a warm, spicy, slightly bitter, earthy flavor. A way to eat. The way to live. We're here to fill your life with honest-to-goodness good food. The kind of food that you remember, deep down. Fresh. Wholesome. Brimming with flavor and life. It can only be found in ally grown foods.