5 Things to Include in Every Charity Email

5 Things to Include in Every Charity Email 

Email remains one of the most effective tools for fundraising and engagement - but only when done right. If you're a small charity or short on time, here’s a simple checklist to make sure every email you send is driving results. 

1. A Clear Purpose 

Is your email asking for a donation, promoting your BuytoGive shop, or updating supporters on your impact? Be specific, and stick to one key message per email. 

2. A Strong Subject Line 

This is what gets your email opened. Try curiosity -based lines (“You helped us do this…”) or urgency (“3 days left to help!”). Keep it short and genuine. 

3. A Compelling Visual 

Include one eye-catching image or graphic - ideally showing the real people, places, or animals your supporters are helping. It adds emotion and breaks up the text. 

4. A Call to Action 

Whether it’s a donate button, a “shop to support” link, or a shareable post, always give people something they can do. Make the button or link big, bold, and obvious. 

5. A Reminder of Impact 

Even if it’s one sentence, tell your audience what their support achieves. For example: 
“Shopping through BuytoGive last month helped provide 85 meals for families in need.” 

Don’t miss an opportunity to connect. Add your BuytoGive link to your next email and watch your fundraising grow. Join us today and let’s get fundraising! 

The Psychology Behind Why People Give - and How to Tap Into It 

Ever wondered why some people are moved to donate while others scroll past? Understanding the psychology of giving can help your charity connect more deeply with supporters and create campaigns that truly resonate. 

People Give to Feel Good 

Giving releases dopamine - the brain’s “feel-good” chemical. This emotional reward means people are more likely to give when the act feels personal and impactful. That’s why storytelling matters. Instead of leading with stats, start with a real-life example your audience can connect with. 

Social Proof Works 

People are more inclined to donate when they see others doing the same. Whether it’s testimonials, reposting our Fundraising Icons or your supporters in action, or showing how many people have donated to your cause through BuytoGive - it builds trust and momentum. 

The Power of Reciprocity 

When supporters feel appreciated, they’re more likely to give again. A simple “thank you” email, social media shoutout, or update on how their contribution helped can go a long way in encouraging future donations. 

Easy and Effortless Wins 

The easier you make it to give, the more likely people are to act. That’s where BuytoGive excels - it turns something people already do (online shopping) into a fundraising opportunity, without asking them to spend extra. 

People Give to Causes That Reflect Their Values 

Make sure your messaging aligns with your audience's beliefs. Share what you stand for. Show the difference you’re making. And invite people to be part of something bigger than themselves. 

Tap into what really drives giving - and turn everyday generosity into lasting impact by starting your BuytoGive shop today.