The Impact of Digital-First Fundraising Strategies in 2025

In today’s increasingly tech-driven world, digital-first fundraising is no longer a nice-to-have; it’s an essential. For nonprofit organisations looking to grow in 2025 and beyond, embracing online giving strategies is one of the most effective ways to reach supporters, boost engagement, and increase donations.

A digital-first fundraising strategy puts online tools and channels at the heart of your approach. This includes virtual events, mobile-friendly donation platforms, QR code donations, social media fundraising and integrated tech like digital wallets and embedded giving links.

• Lower cost and higher scalability than traditional fundraising events
• Global reach with fewer geographical and logistical limitations
• Real-time engagement through live streams, donation tickers and chat features
• Seamless donor journeys across platforms and devices

Charities are already seeing results by shifting their focus to nonprofit digital fundraising. At BuytoGive, we’ve built a platform that helps supporters give back effortlessly just by shopping online. This almost passive fundraising model complements other digital-first initiatives like virtual walkathons, online raffles, or webinar-based campaigns, all of which can engage supporters wherever they are.

The charities that thrive in 2025 will be the ones who embrace innovation, invest in digital skills, and create seamless, flexible online giving experiences. Your supporters are online; your fundraising should be too.

Join BuytoGive today and start raising money for your cause every time your supporters shop online — no extra cost, no extra effort.