How to Maximise Fundraising Through WhatsApp

How to Maximise Fundraising Through WhatsApp 

WhatsApp isn’t just for chats – it’s one of the most powerful, underused tools in a charity’s fundraising toolkit. With over 2 billion users globally, it offers a direct, personal way to engage supporters and drive donations, especially for small teams looking to make a big impact.

Why Use WhatsApp for Fundraising?

• Personal connection: Messages feel more like a friend than a brand
• High open rates: Far higher than email or social media
• Group momentum: WhatsApp groups build and nurture community and motivation
• Quick sharing: Supporters can easily forward your message and link

Best Practices for Charities and Good Causes 

Create a Supporter Broadcast List 
Send short updates, impact stories, and calls to action - but always allow users to opt in. Keep it light, visual and friendly.

Use Groups for Campaigns 
Running a challenge, event, or urgent appeal? Create a WhatsApp group where supporters can cheer each other on, share progress and remind each other to donate or shop via your BuytoGive link.

Share Your Link Regularly 
Drop your BuytoGive link with a clear reminder: “You can support us for free every time you shop online – no cost to you.” Include a visual or emoji to help it stand out.
 
Encourage Peer Sharing 
Ask your supporters to forward your message to three friends who care about your cause. It’s simple, organic growth.
 
Use Voice Notes or Videos 
Let your founder or beneficiary share a 30-second voice note or selfie video thanking supporters - it humanises the cause and boosts response rates.
 

Turn conversations into impact. Share your BuytoGive link on WhatsApp and start fundraising with every message. Sign up today and let’s get you started!