Why Your Charity Deserves Its Own Shop (Not Just a Donation Button)

Why Your Charity Deserves Its Own Shop (Not Just a Donation Button) 

In today’s crowded digital space, every charity is competing for attention - and for funding. A single ‘donate’ button on your website is no longer enough. What supporters want is an experience that’s seamless, engaging and genuinely rewarding. That’s why at BuytoGive, we believe every charity deserves their own shop. 

Let’s break down why having a branded shopfront can do more for your cause than a traditional donation link ever could. 

1. Visibility and Brand Recognition 

With a personalised BuytoGive shop, your charity has its own online storefront - just like major retailers. This gives you: 

• A space that’s fully branded with your logo and cause 

• A dedicated link you can share on your website, email footers and social media 

• Consistent presence and brand reinforcement every time someone shops 
   

Rather than blending into a sea of similarity on a general donation platform, your charity stands out. 

2. A Better Experience for Supporters 

People are far more likely to support a cause when it’s easy and convenient. Your own shop makes that happen. There’s no need for supporters to donate separately - they can raise money just by buying items they already planned to purchase. 

It’s hassle-free, totally free to use and a great way to keep your community involved long-term. 

Think of it as passive fundraising, made powerful. 

3. Real-Time, Real-World Fundraising 

With millions of products available, your shop becomes a tool for ongoing income - not just one-off donations. Unlike a ‘donate now’ button that’s static and passive, your BuytoGive shop grows with every click, share, and purchase. 

Every time a supporter shops: 

• A donation is made from the item cost - not from the shopper’s pocket 

• You receive funds monthly 

• You can track performance and engagement via your dashboard 

And when a supporter wants to go further? They can make a direct donation, which is processed securely - with no profit taken by BuytoGive, only a minimal transaction fee. 

Ready to launch your own charity shop and turn everyday shopping into everyday giving? Sign up with BuytoGive and get started today.