Our award-winning Shaving Cream can be used in many different ways. For a quick and super clean shave, work a small amount of cream between your hands and apply to face, coating the skin and raising hairs. For a more traditional barbershop shave, use a shaving brush to whip our cream into a rich and aerated lather. With your brush, apply your lather in small circular motions to raise and coat hairs. If you really want to make your cream go further, try using a traditional shaving bowl alongside your brush.