Delivers a firm hold with a low shine, natural matte finish, perfect for styles like pompadours, quiffs, and side fades. Its water-soluble formula makes it easy to wash out, while the Bay Rum fragrance leaves your hair smelling fresh. Directions Rub the styling pomade gently into the palms of your hands. Apply to hair and style as desired. Ingredients Aqua, Ceteareth-25, Cera Alba, Kaolin, Cetearyl Alcohol, PEG-12 Dimethicone, Glycerin, PVP, Phenoxyethanol, Parfum, PEG-20 Stearate, Ethylhexylglycerin, Citric Acid, Eugenol, Hexamethylindanopyran, Tetramethyl Acetyloctahydronapthalenes, Citrus Aurantium Peel Oil. Hydroxycitronellal, Coumarin, Alpha-Isomethyl Ionone, Beta-Caryophyllene, Eugenia Carophyllus Oil, Linalyl Acetate, Juniperus Virginiana Oil, Cananga Odorata Oil Extract, Pogostemon Cablin Oil, Linalool, CI 19149, CI 15510, CI 61565, CI 17200.