Worry-Free Ingredients Hypoallergenic Vegan Product EcoFriendly Ecologo Our Motivation: This product was developed with uncompromised safety in mind and is made with worry-free ingredients. While cancer-causing chemicals, mutagens and reproductive toxins are stil legally tolerated contaminants in hair care products, you won't find them in ours. Our Meaning: Representing hope and friendship, the Inukshuk is a symbol of our interdependence and our concern for one another. Inspired by this landmark of safety, we create the purest products for the health of our families and yours.