Gluten Free Non-GMO USDA Organic Clif Bar Family Foundation Certified Organic by QAI Luna I often have to remind myself to take a moment to go outside, take a break, and nourish my mind and body. It's these little pauses that became the inspiration for Luna Rica. Rica means rich and delicious in Spanish, and it perfectly describes our tasty, creamy, nut-butter-filled bar. So break off a piece of Luna Rica, take a moment for yourself, and inspired others to do the same. - Kit Crawford, Co-owner of Clif Bar & Company