USDA Organic Kosher Gluten Free Non-GMO Certified Organic by QAI Clif Bar Family Foundation I often have to remind myself to take a moment to go outside, take a break, and nourish my mind and body. It's these little pauses that became the inspiration for Luna Rica. Rica means rich and delicious in Spanish, and it perfectly describes out tasty, creamy, nut-butter-filled bar. So break off a piece of Luna Rica, take a moment for yourself, and inspire others to do the same. -Kit Crawford, Co-owner of Clif Bar & Company