Our Advanced+ Shampoo combines Biotinoyl Tripeptide-1 and Saccharide Isomerate to reactivate dormant hair follicles, support new growth, improve density, strengthen fibres, and protect from environmental damage. Fortified with Pro Vitamin B5, soothing Aloe Vera, Glycerine for collagen production, and Larch Wood and Camellia Extracts targeting stem cells, this science-led, botanical formula achieves thicker, fuller, stronger hair.