Our Forming Cream is a water soluble styling cream, which provides a medium hold and matte finish for natural and textured styles. Blended with Kahai Nut Oil, an ingredient with 50% more Vitamin E than Argan Oil, Apple Seed Oil, Kaolin and Bentonite Minerals to deeply nourish, strengthen, protect, cleanse, detoxify and hydrate the hair and scalp throughout the day. Perfect for all hair types, featherweight application, easily rinsed, 100% reworkable and scented with our most popular Oudh & Egyptian Mallow Fragrance, Forming Cream is the creme de la creme for performance, control and ease of use. Professional grade hairstyling product. This product is free from parabens and nasty chemicals, and all our ingredients are sourced from the UK.