Clean Pure Natural Sulfate-Free Haircare For Ultimate Lift & Touchably Soft, Natural-Looking Fullness For Color-Treated Hair Gluten Free & Non-GMO Cruelty Free and Vegan For the ultimate full-bodied hair. This exclusive high-performance, nourishing formula with Organic Argan Oil and Marula Oil instantly amplifies volume at the roots and thickens each strand for touchably soft, natural-looking fullness.