Fluoride Free Based on the Ancient and Proven Practice of Oil Pulling Clinically Tested All The Flavor Without the Fluoride Supports Healthy Gums & Freshens Breath Why Coconut Oil? For thousands of years coconut oil has been utilized as a natural way to maintain a healthy mouth. When her patients demanded a more natural alternative to fluoride and peroxide products, Dr. Ginger listened. She based her formula on this tried and true ingredient, creating a unique toothpaste that's tasty, effective, and truly all natural. Natural doesn't have to taste bad.