Since 1988 Pure & Mild Improvement Moisturizing cream to strengthen skin's moisture barrier Contains "Panthenososide": Soothes stressed skin and cares for skin with Panthenol and Madecassoside. Oil and moisture balance care: Keeps skin moisturized by giving back skin's oil and moisture balance with shea butter and oil complex. Low-irritant, weakly acidic: The weakly acidic formula whose pH is similar to skin lipid film makes skin comport without stress to skin.