Since 1998 Pure & Mild Improvement Inorganic UV protection sun cream with low-irritant formula takes care of stress due to fine dust and hot feel from UV rays. Non-sticky and soft creamy texture It applies softly and closely to skin without any sticky feel. Low-irritant formula containing inorganic UV protectant Gentle UV protection with inorganic UV protectant that reflects UV rays from the surface of skin. Taking care of UV rays, hot feel and fine dust Cooling relief ingredient relieves a hot feel and soothes skin stressed out by UV rays cut ingredient relieves stress from skin irritated by fine dust.