Eco Chic Technology For Normal to Dry Hair Protects Over-Worked, Over-Processed and Color-Treated Hair while Locking in Color with Shine Eco Chic Hair Care Beauty from the Elements is Chic on the Street 50:50 Balanced Hydrating-Clarifying Shampoo with Eco Chic Technology* Adds Moisture and Manageability Hydrating Botanical Extracts Smooth Frizz Leaves Hair Perfectly pH Balanced and Clean Ideal for Overworked, Environmentally Stressed Hair Lauryl and Laureth Sulfates Free When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that infuse moisture while locking in color. 50:50 Balanced Hydrating-Clarifying Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour...for your hair. *The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.