Eco Chic Technology Ultimate Hair Straightening Elixir Eco Chic Hair Care Superior smoothing, soothing, straightening formula with natural botanicals that protect hair while creating silky shine Straight Fast Straightening Elixir with Eco Chic Technology* Smoothes and soothes hair for the ultimate sleek style Straightens hair temporarily until your next shampoo Certified organic botanicals protect hair from heat styling Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal clear gel, adds silky shine while it repels humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types. *The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.