Naturally-Derived Ingredients Non-Toxic Formula Superior Detergent Remarkable Stain Remover Beautiful Brightener Fragrance Free and Hypoallergenic Works on All Temperatures Specifically Formulated for HE & Standard Machines Hypoallergenic Made Without Fragrance or Dyes Non-Toxic Formula Free of Phosphates No Optical Brighteners, Chlorine or Dyes Squeeze Me For Fragrance Highly Concentrated Laundry Detergent Pods