A Beautiful World Begins With You Volumizing Formula for Fullness and Strength Biotin and Jojoba Oil Gently Hydrate and Nourish Eco-Friendly Cruelty-Free Formulated with Jojoba Oil, Vitamin E, and Aloe Vera to soften and moisturize hair. Also containing B Vitamins-Biotin, Niacin, and Panthenol-with added hydrolyzed proteins, this thickening shampoo helps build volume while leaving hair feeling naturally softened, strengthened, and healthy. No animals were used to test this product.