Natural & Organic Ingredients Mild, Everyday Formula Botanicals Soothes Dry Scalp Hydrates and Softens No Artificial Colors pH Balanced No Sodium Lauryl Sulfate Paraben Free Beautiful Hair Naturally Cruelty Free The Best of Nature for Nourished Beauty Aloe Vera Shampoo with Panthenol, Keratin and Vitamin E The desert succulent, Aloe Vera, has been known and used throughout history for its hydrating, softening and anti-inflammatory qualities. Combining the pure extract from the Aloe Vera leaf with other natural ingredients, our Mild, Everyday formula soothes dry scalp and restores the natural moisture balance of your hair. Our unique blend with Keratin and Vitamin E softens, protects and moisturizes. You'll enjoy the beautiful results every day. Come to Mill Creek...Where nature makes a difference.