Lab Tested* Cleans Polished Whitens & Detoxes Toothbrushing Powder Featuring Calcium Bentonite Clay and Activated Charcoal 150 Uses Vegan Cruelty Free Gluten Free Non GMO No Fluoride 5 Reasons You Need My Magic Mud Like us, you're a health nut! You have sensitive teeth and gums. You love coffee, wine, or the occasional smoke. You simply want whiter teeth. You're done with the chemicals in toothpaste. Holistic Blend Activated Coconut Shell Charcoal Calcium Bentonite Clay Organic Orange Peel Extract Organic Mint Extract Ultra-fine powder that is completely gentle. *Lab Tested: Results of Missouri Analytical Analytical Laboratories analysis: RDA 116 & pH 9.16 = Gentle on your enamel!