Leave in or Rinse Out for Silky Hair Free of SLS, Parabens, Glutens Hypoallergenic Member Trade Association Nature's Baby s is not just a business, it is a labor of love. Developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Any product that we make contains 70% ingredients, at a minimum. Gentle enough for babies, yet beneficial for older children, and even mom and dad. Nature's Baby - Formulated by Mother Nature. The luxurious moisturizers (olive oil and shea butter) with gentle conditioners (safflower oil) leave your baby's hair soft and manageable.