Calms Dry & Sensitive Skin Free of SLS, Parabens, Glutens Hypoallergenic Propylene Glycol Member Trade Association Nature's Baby s is not just a business, it is a labor of love. Developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Any product that we make contains 70% ingredients, at a minimum. Gentle enough for babies, yet beneficial for older children, and even mom and dad. Nature's Baby s - Formulated by Mother Nature. When it comes to moisturizing and soothing the skin, nothing surpasses Aloe. It's even ideal for those hard-to-treat irritations. We certified our own Aloe farm to assure its complete purity. Olive Oil absorbs quickly, retains moisture and restores elasticity, leaving skin very soft to the touch. Calendula promotes healing and is gentle for delicate skin.