Eliminates Unpleasant Odors Free of SLS, Parabens, Glutens Hypoallergenic Trade Association Member Nature's Baby s is not just a business, it is a labor of love. Developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Any product that we make contains 70% ingredients at a minimum. Gentle enough for babies, yet beneficial for older children, and even mom and dad. Nature's Baby s - Formulated by Mother Nature. The vanilla and tangerine aroma of our deodorizer fills the air, while the natural enzymes remove unpleasant smells.