Fulvic Acid Trace Minerals Essential Trace Minerals Plant Derived Water Soluble A Dietary Supplement GMP Quality Assured Vegetarian/Vegan Minerals Family Owned Since 1968 NOW Colloidal Minerals is a pleasant tasting blend comprised of highly absorbable, water-soluble minerals derived from prehistoric plant deposits in Utah. These colloidal minerals were created ages ago when they became incorporated into the living plants, fruits and vegetables of that era. These trace elements helped to form the luscious vegetation which contributed to the vibrant life flourished on this planet. Each 1 ounce serving has trace amounts of naturally occurring essential minerals that can be difficult to obtain from the modern diet.