Always Natural. Always Real Natural Source of Healthy Fatty Acids Good Source of Fiber USDA Same Great NOW Taste. Brand New Look! Heart, Nutritious & Wholesome Certified by QAI Flax Seeds NOW Real Food Flax Seeds have a mild, nutty flavor similar to wheat germ, and they're often added to cereals, pancakes, muffins, breads, meatloaf, meatballs and even yogurt. Flax is a natural plant source of healthy fatty acids and a good source of fiber.