Pure. Natural. Real. Certified Natural Source of Healthy Fatty Acids Good Source of Fiber Cold Processed USDA Hearty, Nutritious & Wholesome Certified by QAI. Golden Flax Seed Meal NOW Real Food Golden Flax Seed Meal has a mild, nutty flavor similar to wheat germ, and it's often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Golden Flax is typically lighter in color and more flavorful than dark flax. Flax is a natural plants source of healthy fatty acids and a good source of fiber. Our proprietary cold milling and shifting process does not grind, crush, or liberate the oil, unlike typical flax processing, giving our products a longer shelf life. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.