Pure. Natural. Real. Blanco Salvia Natural Source of Healthy Fatty Acids Excellent Source of Fiber Same Great NOW Taste. Brand New Look! Hearty, Nutritious & Wholesome Vegetarian/Vegan Product While most of us know Chia from the popular and peculiar Chia Pets, Chia is far more than a humorous ornamental plant. Chia (Salvia hispanica) is one of the best-known plant sources of healthy fatty acids, which account for almost two-thirds of Chia's total fatty acid make-up. Chia Seeds are also an excellent source of fiber and a good source of calcium. This product has been packed using NOW Real Food KeepFresh Technology to maximize freshness. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.