Naturally Flavored with Other Natural Flavors Certified Gluten-Free USDA Vegan Non-GMO Project Verified Certified by Oregon Tilth Veronica's Story - Veronica Bosgraaf, Pure Bar Founder At age 6 my daughter decided to become a vegetarian. Good nutrition and great taste have always been priorities in my kitchen, which is why I created Pure. Pure Fruit & Veggies Strips are fun, good-for-you snacks made with the same quality and care you've come to expect from Pure: high-quality, ingredients and no artificial sweeteners or preservatives. This is our way of helping you add a little Pure to your day. Each Fruit & Veggie Strip is made with real fruit and vegetable purees and juices.