Naturally Flavored with Other Natural Flavors USDA Non-GMO Project Verified Certified Gluten-Free Vegan Certified by Oregon Tilth Veronica's Story - Veronica Bosgraaf, Pure Bar Founder At age 6 my daughter decided to become a vegetarian. Good nutrition and great taste have always been priorities in my kitchen, which is why I created Pure. Pure Layered Fruit Bars are fun, good-for-you snacks made with the same quality and care you've come to expect from Pure: high-quality, ingredients and no artificial sweeteners or preservatives. This is our way of helping you add a little Pure to your day. Each layered fruit bar is made with real fruit purees and juices.