Since 1947 More, Better, Faster♦ 185 x Greater Bioavailability♦ Non-GMO Gluten, Wheat & Dairy Free Dietary Supplement For the first time, Solgar transforms poorly absorbed curcumin, from a fat-soluble to a water-soluble phytonutrient...making it immediately body-read, faster absorbed and more active than ever before. ♦ It's so advanced just 40 mg of curcumin in one softgel deliver the equivalency of nearly 75 (100 mg) capsules of standardized curcumin extract. Now, for brain, joint, and immune health - Solgar changes what you believed was possible from curcumin....one softgel, once a day - 185x better.♦ ♦Compared to native curcumin extract.