Pediatrician Preferred 33% Less Sugar than Leading Brand 100% Free Of: No Dairy/Lactose No Artificial Flavors Certified Gluten Free Dietary Supplement Smart Facts: 33% Less Sugar than The Leading Brand** Contains 11 Essential Nutrients Including Vitamins A,B,C,D,E Immune, Eye, Bone, Antioxidant & Energy Metabolism Support Naturally Sourced Colors, No Peanuts, No Eggs ¹Based on survey of pediatricians who discuss children’s supplements with their patients' parents and prefer to recommend Sundown Naturals Kids Complete formula vs. comparable leading brands. **52 weeks Nielsen ScanTrack Date ending 7/23/2016. Leading brand's Complete Multivitamin gummies contain 3 grams of sugar per 2 gummies.