Since 1970 Natural Gentle Cleaning Tastes Great Dye Free Silly Enough for Kids - Serious Enough for Moms! Not everyone wants fluoride in their children's toothpaste. That's why we offer a choice! Tom's of Maine Fluoride-Free Children's Toothpaste uses naturally sourced calcium and silica abrasives to gently clean teeth. Plus, it has a natural fruit flavor your kids will love to brush with again and again! Uses: helps prevent plaque buildup with regular brushing.