Since 1970 Natural Fights Cavities Whitening Fresh Breath Helps Fight Tartar Cruelty Free - No Animal Testing or Animal Ingredients Sustainable Practices No Artificial Colors, Flavors, Fragrance, or Preservatives Uses: Helps protect against cavities. Along with clinically-proven cavity protection from fluoride, this toothpaste whitens with naturally sourced silicas. This product also helps to freshen breath and prevent plaque and tartar buildup with regular brushing.